Feeding the Content Machine: When You Think You Have Nothing to Write About
Although this new age of content marketing suits me very well, there are still times when I long for the good old days of direct mail when I could drop the letters in the mailbox and have the...
View ArticleIndustry Marketing: Is it Worth the Investment?
At The Partner Marketing Group, we are asked this question time and again. This article is not meant to be a definitive guide to industry marketing but offers a few good reasons why you should invest...
View ArticleSEO: DIY or N-O-T?
This Throwback Thursday article is from the Spring 2014 issue of The Partner Channel Magazine. Catch the most current issue for more great sales, marketing, and leadership tips! VAR marketing: DIY (do...
View ArticleMemorable and Shareworthy Marketing Content
This infographic and blog from Hubspot touches on very important stats that showcase the difficulty in making your marketing content memorable and shareworthy. As the blog article states, “Memorable...
View ArticleWhat’s My Company’s Story?
By Aynsley Keller Marketing seems to get reinvented and redefined more than any other business focus. I know you’re thinking “spoken like a true marketer”. Just hear me out. My experience is minimal in...
View ArticleA “Little Mark” on The Microsoft Dynamics Community
By Nicole Helm, Rockton Software When Bethany asked those in The Genius Series to write this essay, I had such a hard time to think about how to write about my journey as a marketer. I’d like to say I...
View ArticleThe Day Has Come: Social Media Ranks Supreme
I knew there would come a time that social media would contribute to high referral web traffic, but I just didn’t realize it would be so drastic. In 2016, social media accounted for double the amount...
View ArticleDifferent Strokes for Different Folks
Those of you who have been around since the good ol’ Great Plains days have experienced firsthand how different two company cultures can be. Under the leadership of Doug Burgum (now Governor of North...
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